Cycling may be the greenest form of transport but like most activities it attracts it’s share of junk products. One such is the cycle seat cover, made from plastic or nylon, and used to advertise every kind of brand – pizza, jeans, noodles, gyms and even Barclays Bank.
We’ve adopted the idea for a guerrilla marketing exercise to promote our Bees & Weeds project, raising awareness about the destruction of biodiversity in the British countryside and the pollination services we’re likely to loose from wild bees if we don’t arrest their decline. The project is supported by research carried out by Prof. Dave Goulson at the University of Sussex.
Art students from Banbury and Bicester College and Oxford Brookes designed the material for our covers using images of bumblebees from Oxford University Museum of Natural History and wild flowers from the Lost & Found meadow. They screen printed their amazing designs onto sustainable organic calico using water based inks and the covers will be waterproofed using beeswax. Amy Harris, fashion and textiles lecturer at Banbury and Bicester college ran a workshop on the making and we’re totally thrilled with the results – thanks to the fashion students for expert machining.
Thanks to Jamie Simmons, Brookes Creative Arts BA student, for the photoshoot! We’ll be bombing these beauties onto bike seats around Oxford next week and displaying them in our exhibitions.