People Need Nature

We are currently collaborating with inspiring environmental scientist Miles King (no relation).  Miles recently launched a new charity – People Need Nature – and asked us to help design a logo.

I jumped at this chance because there is something about Mile’s idea for a fresh approach to valuing and protecting nature that is uplifting in its simplicity and logic.

The PNN strap line is a simple fact:
Nature doesn’t need human beings – it will survive without us.
We need nature to thrive and survive.

We decided to invite some of the students with whom we’ve collaborated in the past to submit ideas. I drew up a brief asking them to consider a pared down modernist approach that would communicate the underlying logic of the universal message: People Need Nature

One of the initial ideas that stood out included a human fingerprint in various forms, from Ali Reed, a recent graduate of the BA in Creative Arts and Design at Banbury & Bicester College.  Ali worked with us on our Bees & Weeds project at Oxford’s Old Fire Station in 2015.  We worked up some proofs together and Miles and his trustees overwhelmingly voted for this:

PNN4 Default

We’re delighted that our collaboration with Miles and People Need Nature is to continue – watch this space.  And from one arts-science organisation to another, we wish PNN every success in its aim of influencing policy makers and steering policy change so that the true value of nature is understood and the natural world is protected for future generations. Whether it be supplying us with food; helping to protect us from natural disasters such as flooding or providing us with inspiration and solace; we need nature to thrive and survive.

Read Mile’s Blog on creating the PNN logo here

Jane King